Visual AI That Converts 800+ Daily Messages into Sales
Women's clothing brand converted high volume of customer requests on Instagram DM and WhatsApp into sales 24/7 with Etkin.ai.
(16,000+ chats)
(~3 FTE equivalent)
(Full after-hours response)
(Instagram & WhatsApp)
Arka Plan ve Zorluklar
Background
Mervellion is a Merter-based fashion brand operating in the women's clothing category, growing with an Instagram focus with 815K followers.
Operating a hybrid model of physical boutique and online sales, the brand receives a very high volume of purchase requests, especially via social media.
Challenges
A team of 4-5 people was working on weekdays from 09:00 to 18:00. Delays occurred during peak periods, and customers were left unanswered outside working hours.
- The incoming message load overwhelmed the team when the advertising budget was increased.
- Customers not receiving instant replies, especially during campaign periods.
- Delays in the manual response process of 500+ daily messages and missed sales opportunities.
Solution
Etkin.ai was positioned to automate end-to-end pre-sales communication at Mervellion.
Conveyed stock, price, and size information within seconds from the product photo sent by the customer.
Accelerated the purchase decision by providing a size chart and size recommendation based on weight information.
The team moved away from repetitive questions to a structure focused solely on strategic sales.
16,000+ chats were resolved directly by AI. The team evolved from a message-answering structure to a sales-making structure. The advertising budget became scalable.
A Real Dialog
What happened in this conversation?
The customer sent a photo of jeans and asked "what sizes are available?" before asking about the fit. The agent analyzed the visual:
- →Identified the product: Tencel Blend Belted Jeans (Gx4229)
- →Provided model info: Size S, true to size
- →Customized the answer: Suggested M or L for 64 kg, provided measurements.
- →The agent also included the price (1,299 TL) and the product link. Thus, the customer received everything needed to place an order.
Result: Zero team intervention.
The customer has all the information and is ready to buy.
Mervellion - AI Asistan
Çevrimiçi
Merhaba.
11:15
11:16
Mervellion AI
"The image features a woman holding a pair of jeans on a hanger. She is wearing a white ...."
11:16
Elinizdeki kaç beden acaba?
11:17
64 kiloyum, hangi bedeni tercih etmeliyim?
11:17
Mervellion AI
Hemen kontrol ediyorum. Size en uygun bedeni önerebilmek için ürün bilgilerini inceliyorum. Lütfen bekleyiniz.
11:17
Mervellion AI
Merhaba efendim.
11:18
Mervellion AI
Görseldeki ürünümüz tensel karışımlı kemerli Jean'dir ve mankenimiz çekimde S beden kullanmıştır. Ürünümüz tam kalıptır.
11:18
Mervellion AI
Sizin için 64 kiloya M veya L beden uygun olabilir. Karar vermenize yardımcı olması için ölçüleri aşağıda iletiyorum:
- M beden: bel ölçüsü 37 cm, basen ölçüsü 42 cm
- L beden: bel ölçüsü 39 cm, basen ölçüsü 50 cm
Ürün kodu Gx4229, fiyatı ise 1299 TL'dir. İncelemek isterseniz ürünün linkini de bırakıyorum:
https://mervellion.com/urun/tensel-karisimli-kemerli-jean-gx4229
11:19
Why It Worked?
When the customer sent a photo of jeans, the agent instantly identified the product, size, and price. Catalog searching was eliminated.
Questions like "What size should I get?" were answered with human sensitivity and within seconds.
Instead of a manual system that locked up as the ad budget increased, an infrastructure that grows automatically with message volume was established.
"We used to be afraid to run ads; when messages poured in, the team would freeze. Now, thanks to Etkin.ai, we can run ads however we want. The system runs like clockwork, customers don't leave empty-handed."
Mervellion Team
Mervellion